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How do I get people to visit my website?

This is not a simple question. While your store is virtually within reach of millions of consumers, getting a client go to checkout and pay for your products and/or services is a huge challenge. In this article we’ll talk about the main stages of the process and show how to get the best from each of them to make this challenge easier to beat. To get visitors to your site, the first step is to have good content, something that has value to users. People are attracted to free content, offers, etc. With good content, you will automatically be “indexed” by Google and internet users will find your site through the keywords searches. Being among the first in the search results, however, is not very easy and requires some adjustments on the site that only professionals with experience in indexing can do. An alternative is to use Google AdWords, a service where you pay to be highlighted and stay in the top search results whenever the user makes a search for any word or phrase related to your site, but this is a subject for another article.

The bad news is that, to do it right, you need to invest. The good news is that a lot can be done with a much smaller investment than required for a physical store. To help organize the ideas and show the concepts behind a well-structured e-commerce, we will present our topics in the same order in which a customer has contact with each of them. In this way, the process will be shown in a behind-the-scenes look at how the gears fit for everything to be perfect.

You must take the customer to your store

The first, most important and obvious task is to get people to visit your store and see your products. Without customers the rest of the process does not exist. Contrary to what many think, it’s not just a matter of online advertising or sending e-mail marketing. If the whole process of acquiring customers is not smart, you will spend a lot to have people looking at your site and leaving without buying anything. People are attracted to products, not to the store. Of course there is branding marketing (strengthen the brand), but this is a second step or can be done initially if you have spare money. What are the products that you believe will arouse desire in customers? This should be the focus of your ads. Highlight the differences and unique characteristics of your products. What is it about your product that will make the customer buy it in your store and not the competitor’s? Advertising must be done by a professional. If you want to put an ad on Google Adwords, for example, look for a company that specializes in this platform. They will help you make a campaign with the best value. In the case of email marketing, consider hiring a designer and use a professional tool to ensure a good delivery rate and provide statistics on openings, clicks, etc. The links used in advertisements must not point to the main page of your site. If you are advertising a product, the link should take the user to a page that displays information about that product (specifications, photos, etc.). This page should also contain a button “Buy” or “I want this product” to place the item in the shopping cart and take the client to the checkout in as few steps as possible.

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