Your store should be supported by a good ecommerce platform
The market is full of solutions for virtual stores. Choosing one of them is not an easy task. The most important criteria is that you would have flexibility to adapt the system to the needs of your business. It’s desirable to have professional help to select the platform that will support your ecommerce. When placing an item in the cart, the customer must be taken in one of two directions: put more items in the cart or go directly to the checkout. For the first option to be possible, your store must have features to suggest products that are related to or complement the product purchased. Also, a good search engine is essential for the client to find other products easily. Another important point is the loading speed. If your pages take too long to load, you probably will lose the client after two or three clicks. Choosing well where your system will be hosted and making a correct assessment of infrastructure needs are points of extreme importance. So, let’s see some features of the best platform for your e-commerce.
The checkout is the most sensitive part of an ecommerce
Most customers put one or more products in the cart and literally “get out”. The high rate of abandoned carts is one of the main problems faced by online stores. To reduce this rate and increase the conversion rate, some items should be prioritized:
- Clarity and simplicity -> the button in the shopping cart should be well highlighted and clearly pointing to checkout. There are various techniques for positioning, color scheme, etc., for this button, but this is beyond the scope of this article;
- Security -> the customer should realize clearly that he is in a safe environment. A good SSL certificate and some logos that convey confidence and trust can be used for this purpose. Security should not only be apparent, it should permeate the entire infrastructure of your e-commerce, involving backup policies, password policies and access, encryption of sensitive data, etc.
Go to checkout is not enough, the customer has to pay
This is when the customer has to open the wallet. Here, the security is more important than ever. If your company does not have a brand known to the public and that can be linked to security in financial transactions, consider using a payment system like Paypal. When using one of these payment solutions, you get the credibility borrowed from them. Another benefit is that you do not need to deal with credit card operators, banks and other financial players to have a multitude of payment methods available to customers. A good negotiation with one of these players can give you rates close to those received directly by the operators. The payment screen is another page with high dropout rate. To reduce the amount of customers that make the checkout, but fail to pay your orders, you must have a good communication schema and this will be the subject of our next article.[tpf:EBOOK ]